March 4–5, 2027 · Orlando, FL

Build the Firm You Want.

Two days of strategies, systems, and AI to grow your firm.

Practical ideas.

Proven strategies.

Real results.

The Summit is back for 2027

Invest in yourself and your firm’s future

Running an estate planning or elder law practice can feel overwhelming. Juggling marketing, client retention, staffing, and technology while trying to grow your business is no easy task.

At the Summit, we tackle these challenges head-on, providing the proven strategies and tools you need to succeed.

Whether you’re aiming to hit your first $1 million or push past $5 million, this event provides the roadmap to a more efficient, profitable, and less stressful law practice.

Boost your marketingLeverage technologyStrengthen your team
A speaker presenting on stage at the SummitAttendees taking notes during a session

Four tracks

The roadmap to your success

01

Marketing Mastery

We'll show you the exact marketing strategies top firms use to fill their calendars with high-quality clients — through workshops, digital ads, and online reviews.

02

Strengthening Your Firm Experience

Explore the three pillars behind a standout firm: Client Experience, Referral Experience, and Employee Experience.

03

Future-Proofing Your Firm

Stay ahead of industry changes by adopting AI, new technologies, and client care programs that keep your firm relevant and competitive.

04

Boosting Client Retention

Implement retention strategies that keep clients coming back, ensuring long-term growth and stability for your firm.

Networking. Workshops. AI. Marketing. Staffing. Unstoppable growth.

Leave with actionable strategies and game-changing results — two days designed for firm owners and the teams who run alongside them.

Attendees participating in a Summit breakout session

Two days together

Breakouts, conversation, and real answers

Every session includes time to process what you’re learning with colleagues who face the same challenges. Join focused breakout discussions, swap notes with firm owners from across the country, and get your questions answered during live Q&A.

  • Guided breakout sessions
  • Built-in time to process with peers
  • Live Q&A with speakers
  • Small-group roundtables

Last year’s attendees said

A room of people building the same thing

“There were so many take-aways & action steps. I love that the sessions are not too long. It keeps it engaging and less overwhelming.”
Krystina WiseKrystina WiseThe Love Law Group
“I can tell everyone here is passionate about what they do. I loved hearing the personal stories. Everyone felt so genuine and relatable.”
Abby SimonAbby SimonFord Lustfield Law
“The Summit had wonderful, educated speakers. The hosts were very involved and engaged with attendees.”
Erin SeitzErin SeitzSechler Law Firm
“This was not just about marketing, but about the practical side of running a business. Incredibly helpful.”
Jonathan AtkinsonJonathan AtkinsonAcorn Law
“My favorite part was the lunch breakout sessions. We tossed around ideas and felt heard and supported.”
Guetzaida OrtizGuetzaida OrtizThe Rodriguez Estate Planning and Elder Law Firm
“Everyone was so passionate about their cause! It created a level of excitement for me.”
Shawnee KrauszerShawnee KrauszerBluebird Law

The 2027 speaker lineup is coming soon!

From previous Summits

Past speakers

David Zumpano

David Zumpano

Estate Planning Law Center

Laura Cowan

Laura Cowan

2-Hour Lifestyle Lawyer

Jim Blake

Jim Blake

Bambiz

Jim Miskell

Jim Miskell

Estate Planning Law Group of Georgia

Steve Darty

Steve Darty

Montana Elder Law

Rachel McGarry

Rachel McGarry

cloud925

Sponsors and attendees in the exhibit hall

Exhibit area & networking reception

Connect with peers, industry leaders, and sponsors in a relaxed setting designed to foster real relationships and collaboration.

A law firm team attending the Summit together

Each ticket includes 3 seats per firm

Bring your team along

Your firm’s success depends on the strength of your entire team. Whether it’s your marketing staff, paralegals, or additional attorneys, the more team members who attend, the better equipped your firm will be to implement what you learn. Your ticket also includes recordings from the 2025 and 2026 Summit events.

  • Firm owners and partners
  • Marketing staff
  • Paralegals
  • Associate attorneys

Don’t miss out

March 4–5, 2027 · Orlando, FL

The 2026 Summit drew over 150 attendees and sold out by January. Seats are limited — once the room is full, registration closes.

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Who should attend

We’re here to guide you

The Summit will equip you with the strategies, tools, and insights to unlock your firm’s full potential. With the right guidance you can grow your firm, increase revenue, and provide value to local families for generations.

Attendees participating in a Summit session
Solo practitioners
Looking to expand their client base and implement scalable marketing strategies.
Small to mid-sized firm owners
Seeking to streamline staffing, improve efficiency, and grow revenue.
Marketing coordinators
Responsible for client engagement and firm operations.
Team members
Involved in marketing, intake, client care, and day-to-day firm operations.
Attorneys networking at the evening reception
A host welcoming attendees from the stage

Accelerate your firm’s growth in two days

March 4–5, 2027 · Orlando, FL. $50 off until 2/14 with promo code: HEART